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Hybrid CART-Logit Model in Classification & Data Mining


(PowerPoint presentation available for download) - 120k

CART® and logistic regression are among the most used classification and response modeling tools and both have exhibited excellent performance in a variety of applications. The methods are so fundamental that they appear in almost all data mining suites. Since CART and logit have quite different strengths, it is natural to investigate whether some combination might prove superior. We introduce a new method for combining CART and logit, which exhibits performance advantages and admits of a natural set of statistical evaluation tests.

Awarded "Best Presentation" at the Eighth Annual Advanced Research Techniques Forum, American Marketing Association, Keystone, CO, 1998.